Beyonce’s 22 Days Nutrition

Veganism used to be that ‘weird’ thing that some people did. But with a special vegan menu to choose from at the BAFTAs and Beyonce launching her own vegan delivery service it has left it’s hippy roots behind…

Beyonce’s personal trainer, Marco Borges has just launched a vegan delivery service, currently only available in the US. Why is it called 22 Days Nutrition?

‘Psychologists have discovered that it takes 21 days to make or break a habit,’ the website states. ‘We applied this principle to helping people live a healthier, more energetic and productive life and created the 22Days Challenge.’

Sample menus include, Almond Berry Breakfast Loaf, Curried Fried Rice with Vegetables for lunch and a supper of Southern Black Beans and Vegetables.

But why has veganism, which used to only be a foodie subculture followed by those who supported animal rights suddenly become so mainstream? It is clearly NOT because everyone supports animal rights.

There are many factors, including increased awareness that eating lots of processed or red meat can contribute to an increased risk of cancer.

But on the whole, one of the main reasons for the surge in popularity – Mintel’s 2014 report on the market for dairy drinks, milk and cream, showed the non-dairy market has increased by 155% in just three years, is because it simply seems more glamorous.

Beyonce is not alone in her advocacy of a plant based diet, joining  Joaquin Phoenix, Thandie Newton, Woody Harrelson and Natalie Portman.

But for the more intelligent among us who recognise that eating vegan food won’t turn us into a celebrity, what benefits does veganism have?

Because it is packed with vegetables, seeds and pulses, it is a diet that is rich in important vitamins and nutrients. And if you are used to a diet high in meats and carbohydrates, then there is  no doubt that you will lose weight if you switch to a vegan diet.

And there is no need to think of it as some kind of Young Ones student food. With the number of incredible food bloggers now, it has long  shaken off it’s sprouts and seeds hippy roots, with incredible recipes that showcase stunning vegan food.

But should you go vegan just to lose weight?

If weight loss is all that you are interested in, then there are easier ways to go about it. But if you want to do it for a health kick and to make you more conscious of the way you eat normally, then it could be a great exercise in mindfulness.

We launched a Hollywood Raw Food Eating Plan last April and it certainly helped our clients think about the food choices they made.


22 Days Nutrition costs from $9.24 per day.