Our Team

Rachael, Founder



rachael woolston fitbitch founder

I’ve kick-boxed on Bondi beach, surfed in Brazil and been taught to stand on my head by Madonna’s yoga teacher in Rishikesh. I’ve also  participated in everything from beach volleyball to boxing, adventure races to avalanche training (Yes, really. And no, you DON’T want to rely on me finding you).

Combined with my love of the outdoors life, I’ve spent over 15 years working as a journalist for everyone from Marie Claire and Grazia, to The Daily Mail and Reveal. In this time, I’ve interviewed everyone from celebrity fitness trainers and some of the world’s leading dieticians, as well as everyday women with inspirational stories about how they got in shape.

All of these elements have come together to help me create a unique women’s outdoor fitness and healthy lifestyle experience that stays with you for life, not just one camp.

Many women start exercising motivated by the desire to change how they look. Our camps work because they change how you feel. Get that right and exercise really does have the power to change your life.

‘Yes, enough of that guff,’ I hear you say, ‘but what are you actually QUALIFIED in?

I’m a REPS 3 personal trainer, a qualified yoga teacher and a Kettlebells and TRX coach. I also have workshop specialisations in Speed and Strength for Sport, and barefoot running.

But my real speciality? My interest in people and helping them to realise they can achieve anything.




I’ve been running since 2009, when my sister suggested we take part in a sprint triathlon of 5km.

I loved it and decided to enter my first marathon in Brighton the year after. I finished in 4hrs 48 minutes and was hooked. Three marathons on, I’d got my personal best down to 3:43:31 and I decided I was ready to take on the women’s world record, 3 hours, 37.07 from 1963!

Why 1963? It was the first time a woman had been recorded running a marathon. Before then, it had been extremely difficult, as a woman to run a marathon.

It was believed that women weren’t ‘constitutionally strong’ enough to complete the distance. Obviously, no intelligent person really believed that a body designed to withstand child birth was incapable of running 26.2 miles. But what they were really worried about was that if they allowed women to experience the joy and freedom of running, we’d be less interested in cooking their dinner and ironing their shirts.

So, I beat that target at Amsterdam in 2013 (3:35:59) and looked for my next women’s world record. In May 1964 it stood at 3:27:45, and I ran 21 seconds faster at Brighton 2014.

Injury hampered my training for the New York marathon in November 2014, and my goal became just to get round  and enjoy it. (3:36:23). But in London a year later, I was back to chasing world records (along with 451 other women) breaking the July 1964 world record in 3:18:44.

Chasing the times of these early female marathon runners has been a great motivator as well as a way of honouring their efforts and achievements. Of course I’ll never catch Paula Radcliffe’s outstanding 2003 world record of 2:15:25, but I think 1967 (3:15:23) might just be within my grasp.

As much as I love chasing records, I also enjoy helping women to learn to run and enjoy just how empowering it is.