Posts Tagged ‘Olympics 2012’

Inspire a generation: Women on the podium

July 31, 2012 at 4:59
Posted by Rachael Woolston

When it comes to gender equality in sports, Great Britain has long dragged behind the US to name just one. This summer, let’s hope that the London Olympics will be remembered as a time when the GB women’s team deliver as many medals as the men.

We are not doing too shabbily so far with Lizzie Armistead and Rebecca Adlington winning medals. Although it is not just medals that inspire but the incredible feats of our female athletes.

Team GB weight lifter, Zoe Smith is a case in point. Just 18 years old, she snatched the British Clean and Jerk record of 121kg. That is like lifting the equivalent weight of a musclebound Arnold Schwarzengger in his 1970’s hey day.

It would be a wonderful legacy but in reality all the hype disguises a more depressing reality. Statistics show that participation among girls in sport drops off compared to boys as soon as they are out of school.

Worst of all, a survey by the Women’s Sport and Fitness Founation shows that girls do not like exercising in front of boys, and feel that getting sweaty is not feminine.

What has happened to the Fitbitch attitude?

To overcome this and wake everyone up to the huge rocket soaring endorphin ride and confidence boosting power of sport, we need more role models who are not just elite atheletes.ty.

At Fitbitch, we have trained hundreds of women who came to us having given up exercise at school, and now realise how much they missed out. They are now role models to their children, or their office colleagues, and this is where the grass roots movement must surely be cultivated.

Inspiration comes from every day women, not just elite athletes.

So let’s not just leave it to the Olympians but lead the way ourselves, and show that women are a force to be reckoned with.

Fitbitches shall inherit the earth. Or the stadiums or something.

For more information about the Women’s Sport and Fitness Foundation’s campaign and support their movement, tweet #gogirl for any women’s fitness feat.



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How to get an Olympic toned tummy

July 4, 2012 at 1:02
Posted by Rachael Woolston

Even a tummy half as good as this would do us!

With GB Olympics 2012 just around the corner, we’re being flashed with more images of toned mid-riffs than you see at catwalk show. And when it comes to the queen of the washboard abs, it’s got to be heptathlete Jessica Ennis.

Small wonder when she trains for seven events, from sprinting to high jump and hurdles to name a few, not to mention hitting the gym twice a week for strength and conditioning.

While we can’t all do this, we can do one thing that will have a huge impact and which the 26-year old athlete also does. And that is to do with not overeating.

AFter all, you can do all the sit ups, crunches, oblique work that you like but it won’t make any difference if you eat too much as her trainer, Toni Minichiello explains.

‘Diet is key as the surface layer of fat covering the abs needs to think enough for them to show through, says Toni. ‘The first rule of six-packs is less food unfortunately.’

So, next time you take up any new exericise regime, make sure you watch what you eat too, or you could be undoing all your good work.

For food and recipe ideas on our website, use the search button.

You can follow Jessica’s coach @Coach_Toni.

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Be inspired to get in shape

June 12, 2012 at 11:11
Posted by Rachael Woolston

Olympic shape up challenge

Nothing helps to motivate you to get fit and in shape than being inspired by other women (well, aside from a shockingly unflatteringly  holiday snap perhaps).

Which is why this year’s Olympics, starting in less than 45 days, should hopefully see thousands of us getting off the sofa and into our trainers and becoming athletes ourselves.

Whether it’s simply taking up walking, attempting your first 5k, or returning to fitness be inspired by athletes like Jessica Ennis and Victoria Pendleton to become a FitBitch yourself.

And if your motivation is also weight loss, then keep track of how you are doing over the weeks of the greatest sports show on earth with these Union Jack inspired Salter scales, Best of British,£24.99.

On your marks, ready, set…GO!!!

Salter’s range of scales is available from department stores and high street shops nationwide. For further information see or contact Salter on +44 1732 360 783.         


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